“Pulling off the impossible with just the right crew.”
Small event teams are the norm right now.
Budgets are tight. Expectations are high. But lean teams can deliver outsized impact if you’re structured right.
At Landmark Event Solutions, we believe there are three essential roles that power nearly every successful event:
The Three Pillars of a Small But Mighty Event Team
- The Deal Closer (Partnerships & Business Development)
This is your connector, closer, and dot-joiner. They secure funding, broker strategic partnerships, and help align event purpose with industry priorities. They’re your first domino. - The Messenger (Comms & Digital Marketing)
This is your amplifier. They build the narrative, execute the digital strategy, and make sure the right people hear about your event and register. Think copywriting, social content, email marketing, and more. - The Operator (Event Manager / Project Lead)
This is your glue and momentum-driver. They track timelines, juggle vendors, troubleshoot chaos, and keep the show running before, during, and after go-live.
Why This Trio Works
This structure:
- Covers strategy + visibility + execution
- Keeps roles clear and complementary
- Scales up or down depending on project size
And honestly? With these three working in sync, you can run circles around a bloated 12-person committee.
Your Move
If you’re building a team or trying to streamline an internal one, ask:
- Do you have these three roles clearly defined?
- Are they empowered to move fast and collaborate?
- Is your Event Manager driving momentum or just drowning in logistics?
Small teams win when every player owns their lane and the lanes are aligned.
That’s how we operate at Landmark, and it’s how we help our clients pull off bold events without big overhead.
Want to chat about building your small-but-mighty event dream team?
book a discovery call with us.
