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Fractional Event Director

Strategic Event Leadership—Without Hiring Full-Time

Fractional Event Leadership

When events are critical to your organization but hiring a full-time senior event leader doesn’t make sense, you need experienced leadership you can bring in when it matters most.

As your Fractional Event Director, Sarah Lopes integrates directly into your team to provide strategic oversight, decision-making support, and structure across your event portfolio. This is not execution-only support. It’s leadership that ensures your events are aligned to business goals, appropriately resourced, and delivered with consistency and confidence.

Sarah helps organizations move from reactive planning to intentional, repeatable event delivery—so events stop living in silos and start working as a system that supports growth, reputation, and stakeholder trust.

How Fractional Event Leadership Works

What I Do

In a fractional role, I focus on the work that internal teams often don’t have time or senior experience to lead:

  • Assess your current event portfolio, workflows, and planning systems

  • Align event goals directly to organizational and leadership objectives

  • Create clear frameworks, timelines, and decision-making tools

  • Provide oversight for high-stakes or grant-funded events, including reporting and compliance

  • Support leadership and cross-functional teams with clarity and accountability

  • Build systems that make event success repeatable, scalable, and less dependent on individuals

You get strategic direction, calm oversight, and stronger outcomes without carrying the cost or risk of a full-time hire.

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What it Costs

Cost Range: What to Expect

Fractional Event Director engagements typically range from
$4,000–$9,000 per month, depending on scope and involvement.

We scope fractional support intentionally—so you get the level of leadership you actually need, without paying for capacity you don’t.

What Increases Investment?

  • Multiple concurrent events or complex stakeholder environments
  • Grant-funded or highly regulated programs
  • Teams needing hands-on leadership, coaching, or process rebuilds
  • Longer-term engagements tied to growth or transformation goals

    • What Keeps Costs Down?

  • A defined event portfolio or single flagship event

  • Clear internal ownership and decision-making

  • Short-term or advisory-focused engagements

  • Existing systems that need refinement, not rebuilding

    • The Outcome

    With a Fractional Event Director in place, events become:

  • Easier to manage
  • Stronger in execution
  • Clearer in purpose
  • Less stressful for your internal team

    Most importantly, they start delivering on the reason they exist in the first place: advancing your organization’s goals.

    • Start Your Event Strategy Today – Limited Spaces Available

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    "I highly recommend Sarah for any events or communications role. She’s talented, hardworking, and a true asset to any team. What stands out most is how organized and calm she is under pressure. She always finds quick solutions and makes everything run smoothly.
    On top of that, Sarah is a great person to work with. She’s friendly, a team player, and builds strong relationships with everyone.
    Trevor McCurdy, Sales Manager, Bespoke Audio Visual

    Frequently Asked Questions

    The work typically includes reviewing and setting event strategy, clarifying priorities, establishing decision frameworks, mentoring internal staff, overseeing vendors or agencies, and stepping in when execution support needs guidance. Time is spent where leadership matters most—not on tasks that are better handled by coordinators or planners.

    Most engagements range from one to three days per week, depending on event volume, complexity, and team maturity. The goal is not constant presence—it is effective leadership at the right moments. Time can scale up or down as your needs change.

    Yes, for most organizations. Fractional leadership provides senior expertise without the long-term overhead of salary, benefits, and ramp-up time. It also avoids the risk of hiring too early or into an unclear role. Many organizations use fractional support as a bridge before deciding whether a full-time hire is necessary.

    The goal is not dependency. A strong Fractional Event Director leaves behind better systems, stronger teams, and clearer processes. Some organizations transition into a lighter advisory role, move into an Event Ready Sprint, or confidently hire internally with a clearer job scope and expectations.