Now enrolling: Event Ready Sprint. Limited spots for teams preparing upcoming events.

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The Event Ready Sprint

Professional Event Planning
& Execution Training

What The Event Ready Sprint Is

The Event Ready Sprint is a hybrid, professional working sprint designed for business teams and operators planning Fall events (September–December 2026).

If you’re planning an event right now, the pressure starts well before event day.

The date is set. Expectations are rising. Vendors are asking for decisions. Your team or volunteers are looking to you for direction. Yet the plan still lives across emails, spreadsheets, and half-made calls.

Without a clear, shared event process, teams often find themselves:

  • Revisiting the same decisions again and again.

  • Locking in vendors before the strategy is fully clear.

  • Relying on last-minute fixes to keep things moving.

  • Carrying stress personally so the event appears smooth on the surface.

 

The cost of staying in this cycle isn’t just inconvenience. It shows up as budget overruns, compressed timelines, missed marketing momentum, and team or volunteer burnout. Events still happen, but they demand more energy, more fixes, and more trade-offs than they should.

Many organizations stay here because “it’s how we’ve always done it.” The real price is paid in lost capacity and confidence long before the event begins.

The Event Ready Sprint exists to replace reactive planning with a clear, repeatable event method — before decisions are locked and pressure peaks. This sprint moves you from planning uncertainty to execution readiness. It is designed to help teams avoid $10k+ in vendor overruns, last-minute changes, and decision-making under pressure.

Across three guided sessions (two virtual and one in person), you will apply proven event strategy and execution frameworks directly to your real event, not a hypothetical scenario.

It is a working sprint for professionals who are accountable for delivering a successful event as part of their role.

By the end of the sprint, you will have a ready-to-execute event blueprint aligned with how senior planners and event leaders prepare for delivery.

Registration is currently open for the Fall Events 2026 cohort.

SECURE YOUR SEAT

Who It’s For

The Event Ready Sprint is designed for organizations and teams that are producing events in Fall/Winter 2026. 

Residents’ associations and BIAs, Founder-led organizations, nonprofits and community organizations, associations and membership-based groups, small to mid-sized organizations with recurring or flagship events.

Participants typically come from marketing, communications, operations, or leadership roles and are accountable for both planning and delivery.

You Are a Strong Fit If

This sprint is best suited for teams that meet most of the following criteria:

  • You have an allocated budget for your event.

  • You have planned events before or are launching a new event with a clear intent to repeat it.

  • You are leading or coordinating at least 2–3 team members or volunteers.

  • You have an established audience or community you can market your event to.

This sprint is especially valuable for teams who want to move away from informal, reactive planning and toward a structured event system that can be reused year after year.

Register Here

What You’ll Leave With

  • A clear event strategy with defined objectives

  • A realistic marketing and promotion plan

  • A working budget framework

  • A milestone-based planning timeline

  • Defined roles and execution responsibilities

  • A run-of-show framework

  • An execution-readiness checklist for “go time”

These tools are designed to be reused for future events, not discarded after one project. Teams typically experience reduced risk, fewer crisis-moment decisions, and less last-minute drag on internal staff.

Cost & Format

Format

Hybrid program
– Two virtual daytime sessions
– One in-person execution lab in Toronto

Schedule

Virtual Session 1
Wednesday, March 25, 2025
12:30 pm–2:00 pm ET

Virtual Session 2
Wednesday, April 1, 2025
12:30 pm–2:00 pm ET

In-Person Execution Lab
Wednesday, April 8, 2025
12:30 pm–3:30 pm ET – Includes lunch & networking session

JOin us

 

 

In-Person Location

Verity
111d Queen St E
Toronto, ON M5C 1S2
Canada

Investment

$495 CAD + HST per participant
(Pricing increases to $595 CAD on February 28, 2025.)

Payment Options

– Pay by credit card to secure your seat immediately
– Request an invoice if your organization is covering the cost

If registering multiple participants from the same team for the same event, or if paying through a professional development budget, invoicing is recommended. 

Request an Invoice

How it Works

Where This Has Been Applied

  • Organizations outgrowing DIY events and formalizing their event approach
  • Industry conferences asking too much of the same stakeholders—and needing sharper sponsor, buyer, and VIP focus
  • First-time leadership summits moving from “idea” to executable plan
  • Community and association events & fundraisers run by volunteer-led boards and teams

    • What This Is (and Isn’t)

    This is:

  • Strategic and practical
  • Designed around a real, upcoming event
  • Built for teams with responsibility and budgets

    This is not:
  • A done-for-you planning service
  • A generic event course
  • A beginner walkthrough

    For organizations seeking full customization, fractional leadership options are available.

    • What Changes After the Sprint

    The Event Ready Sprint installs structure early, when it matters most so you get:

  • Clear ownership and decision-making authority
  • Aligned timelines across marketing, programming, and ops
  • Fewer late-stage changes and fire drills
  • Teams executing with confidence instead of guessing
  • Events that serve a defined purpose, not just attendance
  • Keep it outcome-led, not deliverable-led.

    • What You’ll Walk Away With

    By the end of the Sprint, your team will have made the decisions that typically stall events later. You’ll leave with clarity, alignment, and a structure you can actually use.

  • A clear event direction your team can execute against
  • Shared language, tools, and expectations across stakeholders
  • A repeatable structure you can reuse for future events
  • Optional pathways into deeper strategic support, if needed

    • Enroll Now for The Event Ready Sprint

    Register

    Frequently Asked Questions

    The Event Ready Sprint is designed for organizations that are running events regularly but feel the strain behind the scenes. It is ideal for teams that already have coordinators or managers in place but lack a clear structure, decision framework, or repeatable systems. If your events are getting bigger, more visible, or more frequent—and you are relying too heavily on institutional knowledge or last-minute problem solving—this sprint helps you stabilize and professionalize how events are planned and delivered.

    By the end of the Event Ready Sprint, your team leaves with a event operating foundation. This includes a clarified event brief process, a documented decision framework, defined roles and ownership, and a centralized “source of truth” for how events are run inside your organization. Most teams walk away feeling aligned, confident in decision-making, and far less dependent on any single person to keep events on track. The goal is not just a better event—it is a calmer, more capable team.

    The Event Ready Sprint is a short, focused engagement that builds internal clarity and structure. It does not replace execution support or long-term leadership. Instead, it prepares your organization to work more effectively with planners, agencies, or future event leadership. Many organizations use the sprint as a first step before scaling events, hiring internally, or bringing on a fractional head of events. Think of it as building the operating system before adding more people or complexity.