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When Hiring an Event Coordinator Isn’t Enough

For many organizations, hiring an event coordinator feels like the right next step. Events are getting bigger, calendars are filling up, and internal teams are stretched, so you add junior...

The Hidden Costs of Under-Resourced Events

Why does saving money upfront often cost more in the long run? Under-resourced events rarely fail in obvious ways. They still happen, the room fills, the agenda runs, and photos...

The Best Event Structures for Lean Teams (Reviewed After 50+ Events)

Running events with a lean team is no longer the exception. It is the operating reality. Across more than 50 events I have reviewed and led, the difference between teams...

The Event Decision Framework: How Teams Make Faster, Clearer Decisions

The Event Decision Framework: A 60–90 minute facilitated process for alignment, clarity, and faster decisions Purpose To give the team a shared set of rules for making decisions when: trade-offs...

What Does Strategic Event Leadership Actually Do (That Event Planning Doesn’t)?

Event planning and strategic event leadership are often treated as interchangeable. In practice, they are different roles with different accountabilities. Event planning ensures delivery. Strategic event leadership ensures direction. Strong...

DIY Events vs Strategic Event Leadership: Where Organizations Lose Momentum

Many founder-led and fast-growing organizations start the same way, with a strong internal team planning events in-house. Someone “owns” logistics, another person handles vendors, marketing promotes, and leadership shows up...