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Effective Event Strategy​

Let's work together to transform your events into strategic business drivers.

Event Strategy Development

Think of this as having a strategic partner by your side. We come into your team, roll up our sleeves, and help transform the way you plan and deliver events—making sure every detail connects back to your bigger goals.

Here’s how we help:

  • Review your current event processes and systems to spot what’s working and what’s not.
  • Tie event goals directly to your business objectives so your efforts drive real impact.
  • Build easy-to-use frameworks and tools that simplify planning and delivery.
  • Help you get the most out of grant-funded events by keeping deliverables and reporting on track.
  • Work closely with your leadership team to strengthen planning and execution.
  • Set up systems that make success repeatable, scalable, and less stressful for your team.

Anchor, Connect, Lead

Anchor: Ground your events in what matters most; your business strategy.

Connect: Bridge engagement gaps and dramatically improve attendee experiences and stakeholder outcomes.

Lead: Create signature events that position your brand as a thought leader in your industry.

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How it Works

Event Strategy Touch-points

Event strategy is a process, we establish regular strategy sessions tailored to your event timeline, ensuring continuous alignment and adaptation.

Event Phase Planning

Working through distinct planning phases, you and your team implement strategic event elements that build toward your objectives, with clear milestones and deliverables.

Event Portfolio Strategy

Strategic planning sessions to develop a cohesive approach to your organization's entire event calendar, ensuring each event complements and reinforces your overall brand strategy.

Strategic Event Guidance

Sarah Lopes and the Landmark team are available for consultation throughout your event journey.
Don't hesitate to lean on our expertise when challenges arise.

Start Your Event Strategy Today – Limited Spaces Available

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"I highly recommend Sarah for any events or communications role. She’s talented, hardworking, and a true asset to any team. What stands out most is how organized and calm she is under pressure. She always finds quick solutions and makes everything run smoothly.
On top of that, Sarah is a great person to work with. She’s friendly, a team player, and builds strong relationships with everyone.
Trevor McCurdy, Sales Manager, Bespoke Audio Visual

Frequently Asked Questions

Event Strategy Development focuses on strategic development rather than just execution. Working directly with Sarah Lopes, you’ll receive regular strategy touch-points, comprehensive event phase planning, and portfolio-wide guidance. This premium service transforms your events from gatherings into strategic business drivers with measurable impact, elevating them beyond the logistics focus of traditional planning.

Organizations with multiple annual events, complex stakeholder relationships, or strategic business objectives tied to their events benefit most. This includes corporate marketing teams, PR agencies, and Associations or Membership Clubs. The service is ideal if you have an internal execution team needing strategic guidance, want to achieve specific business outcomes, or seek a cohesive approach across your entire event portfolio.

The service begins with an intensive strategy session followed by regular touch-points tailored to your event timeline. Clients typically engage for 6-8 hours monthly, either as an ongoing relationship with quarterly reviews or for specific event campaigns. You’ll work directly with Sarah Lopes every step of the way, receiving consistent, senior-level guidance tailored to your goals and timeline. Most clients partner with us for an average of 32 months.

We establish clear, measurable objectives aligned with your business goals from the start. Our Event Impact Measurement frameworks track both quantitative metrics (attendance, engagement, ROI) and qualitative assessments (stakeholder feedback, brand perception). Regular reporting helps continuously refine your strategy. Clients typically see measurable improvements in strategic alignment and business outcomes within the first two quarters.